Unique Content Article: Understanding The Aging Elderly Gerontology Retirement Amazon Affiliate

Understanding The Aging Elderly Gerontology Retirement Amazon Affiliate


by Jerry Sullivan


Today, folks are living longer and healthier and need to plan for a long retirement period. In the 1980s and 1990s, retirees needs were very different than today. There are a variety of resources designed to address the financial needs of older adults as they move through retirement. There are many resources in various categories like Aging Elderly Gerontology Retirement Amazon Affiliate.

For many companies, outside the traditional field of aging, now see the benefit of employing a gerontologist in an aging society. More companies are now recognizing the value of the individual educated in this discipline. Small and large businesses are adapting their products and services to meet the specific needs of the older customer. Companies are enlisting the help of gerontologists expertise as this trend continues.

Utilizing the knowledge of the gerontologist helps businesses avoid misunderstandings and stereotypes about the older adult. This is an asset growing in value as consumers get older. This is a huge potential for companies that are marketing to consumers age 50 and over. Marketing strategies for the older population are very different than those used to target individuals in any other age group.

Gerontology is a relatively new discipline that often is confused with geriatrics. Geriatrics manages the medical issues of older adults while gerontology focuses on the behavioral, biological, and social study of aging. The gerontologist sees the elderly person as an individual and understands that they do not appreciate being labeled a senior citizen. In addition, they are not products that are being obviously marketed to the senior population. Marketing specialists that are in their 30s mistakenly believe they understand the older adult.

Conventionally, opportunities for employment for gerontologists have been limited to various fields of aging. These areas include retirement housing, senior services, and long term care. These limitations are changing. As an example, gerontologists are being employed in investment and insurance firms.

Even the field of technology is using the knowledge of the gerontologist to improve products for the older customer. They are conducting research with their users that are in their 80s and 90s to make certain that their needs are being met. When the companies listen to the older consumer they can create the products that work for them rather than having them adjust to technology.

Tablets designed especially for the aging adult work quite well since the designers pay attention to the exclusive needs of the older person. With the help of the gerontologist, businesses in various fields are given a competitive edge. Businesses are looking for ways they can change products and services that empower the older person and their family. A gerontologist understands older consumers.

The gerontologist has the training and knowledge necessary to adequately serve older consumers. Insurance companies, banks, investment and wealth management firms, target older adults. Hiring gerontologists should be the norm in all fields, including healthcare. Medical personnel may work closely with the aging population but they are seeing them through a medical viewpoint. They may not see the whole person from a psychological, biological, and social standpoint.




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